Why This System Works for Optometry
The optometry market has unique characteristics that make digital marketing exceptionally effective when executed correctly. Understanding these dynamics is the difference between sporadic growth and predictable patient flow.
Market Realities That Drive Results
High-Intent Search Behavior: Patients searching for "optometrist near me" or "eye exam" have immediate need. They're not browsing—they're ready to book. This creates conversion rates significantly higher than most healthcare specialties.
Annual Exam Cycles: Most patients need eye exams every 12–24 months, creating predictable recurring revenue. Once acquired, patients return year after year if properly nurtured.
Retail Optical Opportunity: Beyond exam revenue, frame and contact lens sales provide substantial upsell potential. The average optometry patient generates $300–$800 in total value per year.
Chain Competition: Big-box optical retailers dominate generic searches. Independent practices need targeted local visibility and differentiated positioning to compete effectively and capture market share from national chains.
The Patient Journey: From Search to Retention
Discovery
Patient searches for eye care services.
Visibility
Your practice appears at the top of results.
Conversion
Clear website drives appointment booking.
Retention
Annual reminders and excellent service ensure return.
Our Guarantee: Zero Risk, Real Results
"Get 10 New Patients in Your First 30 Days or Receive a Full Refund."
We stand behind our system with a performance guarantee that removes all risk from your investment. If we don't deliver at least 10 qualified new patient bookings within your first 30 days, you receive a complete refund—no questions asked.
No long-term contracts. No hidden fees. No excuses.
This guarantee exists because we've refined this system across hundreds of optometry practices. We know it works. Month-to-month service means we earn your business every single month through consistent results.
Frequently Asked Questions
How quickly can we start seeing results?
Implementation begins within 7–14 days of onboarding. Most practices see their first new patient bookings within 2–3 weeks. Full system momentum typically builds over 60–90 days as SEO rankings improve and review volume increases. We aim for tangible results swiftly.
What type of patients will we attract?
High-intent patients actively searching for eye exams, contact lens fittings, frame purchases, and specialty services. These are qualified leads ready to book, not casual browsers. We focus on comprehensive exam patients who represent long-term value, ensuring quality over quantity.
Are we locked into a long-term contract?
Absolutely not. We operate on a month-to-month basis because we're confident in delivering consistent results. You can pause or cancel anytime with 30 days notice. Our goal is to earn your continued business through performance, not contractual obligation—giving you complete flexibility.
How does the refund guarantee work?
If we don't deliver at least 10 new patient bookings (tracked appointments, not just inquiries) within your first 30 days of active campaigns, you receive a full refund of your first month's investment. We track every lead source to ensure complete transparency and accountability.
What role does our front desk team play?
Your team handles appointment confirmation and patient care—their specialty. We provide simple lead tracking tools and best practices for phone conversion. Most practices find our leads easier to convert because they're already pre-qualified and ready to book, simplifying their role.
Ready to Add 10–40 New Patients This Month?
Stop relying on unpredictable walk-in traffic and inconsistent referrals. Take control of your practice growth with a proven system designed specifically for optometry.
Your free Optometry Growth Audit includes:
- Current digital presence analysis
- Local search visibility assessment
- Competitor positioning review
- Custom patient growth roadmap
- Projected patient volume estimate
Contact us today to schedule your audit:
Email: imrin@sunrisereach.com
Phone: (360) 524-4347